In the last couple of years, much has been made of blockchain technology and its potential applications across almost every industry. Generally, we think of its uses as quantitative – it makes data transfer and analysis safer, and it is the backbone of futuristic financial technologies like Bitcoin. But it can also enhance and securitize financial and even artistic endeavors such as the music industry and the live event ticketing world to be more precise. But let’s take a deeper dive around the ‘music and blockchain’ aspect of things.
Making music is an increasingly digital affair these days, and creating songs has become more accessible and collaborative than ever before. Nowadays, anyone can write and record songs with the correct software. Naturally, musicians face increasing competition with the lower barriers to entry. In order to get their names out there, individuals are willing to work together to create perfect pop music. Hit songs by Ariana Grande, Beyonce, and BTS are the result of collaboration among up to a dozen musicians, each responsible for a very specific piece (engineering, melody, lyrics, etc.) of the song pie.
Theoretically, this opens up the space for different people to find success within the music industry. But in recent practice, people tend to form groups of proven hitmakers, and they can be hesitant to welcome newcomers into the fold. This makes it tough to break in. As a result, in an era when it should be easier than ever to go from amateur musician to professional, it’s actually becoming tougher to make a living as an artist.
That’s where blockchain technology comes in.
Using a platform called K-Tune, specialists across the musical spectrum can find collaborators that suit their specific style. They can also access parts of a song that have already been created, such as the track or vocals, and mix and match with whichever unique components they’ve created to form an entirely new song. This is empowering for amateurs, who get the chance to work with experienced hitmakers, as well as refreshing for professionals, who are exposed to new ideas and voices. K-Tune also employs a group of Masters who oversee the full spectrum of work, and can personally consult on more high-profile projects.
K-pop is the perfect genre to demonstrate the value of this approach to music-making. The genre has recently exploded in global popularity and everyone wants to get in on it, but complications such as the language barrier makes it difficult. K-Tune’s blockchain technology democratizes the creation of music that will reach hundreds of millions of people. It also ensures that profits are shared according to the actual work done, not according to name recognition. The success of these songs demonstrates the incredible possibilities when music is created using elements from the most talented and innovative specialists!
that profits are shared according to the actual work done, not according to name recognition. The success of these songs demonstrates the incredible possibilities when music is created using elements from the most talented and innovative specialists, rather than keeping it limited to enclaves of established and exclusive musicians.